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Justin Bieber is here for a “Purpose”, to sell his music and clothes

Justin Bieber had come up with ‘Purpose’ tour merchandise before which became insanely popular and could be seen everywhere last summer. For his latest ‘Purpose The Stadium Tour’ merch, Bieber looks set to repeat the hype with a collection full of cool, wearable graphics. The collection is a nod to his first-ever stadium tour with the not-so-subtle name, Purpose The Stadium Tour. From striking all-yellow or all-blue looks, to long-sleeves featuring the star himself, you’ll want to get a hold on — even if you’re not a fan. His collection includes T-shirts, sweatshirts, sweatpants and leggings. The words “tour,” “team,” “stadium” and “Bieber” are emblazoned on most of the offerings, which come in white, black, gray or blue.


The lookbook for the line features brothers Sadjo and Daudo Ka in a variety of abandoned, urban settings—making us want to take some of these threads to the streets ourselves. It’s essentially an athleisure lover’s dream wardrobe with a range of colorful and loose fits that will keep you comfortable all day long. Justin Bieber dropped “Purpose” his fourth studio album that produced hits “What Do You Mean,” “Sorry” and “Love Yourself.” The album’s world tour came with a series of merchandise collections that quickly went viral, including a collaboration with Barneys, a VFiles pop-up collection and a more affordable line with Forever 21. Unlike Purpose concert tickets, the commemorative apparel will be considerably more affordable for Beliebers with retail prices ranging between $17.90 and $34.90 for an assortment that includes hoodies and sweatpants.

Shot by 19-year-old photographer Samuel Trotter in Los Angeles, the look book marks the first time where Justin Bieber has released a visual component to accompany his merchandise. The collection will be available on the European and North American legs of his tour, and fans attending Pinkpop Festival in Landgraaf, Netherlands will be the first to have access to it. Earlier this month, The Weeknd released a look book for his Starboy 2017 limited capsule collection ahead of a series of pop-ups. The merch included T-shirts, hoodies, bombers, denim jackets, hats and more.

It will also be available on purposetourmerch.com. Look books for merchandise collections are becoming increasingly popular. Here is a brand new collection of JB’s merchandise you can now skim through at their website.